This privacy policy is applied when this service is used in the regions outside the European Economic Area and Switzerland which are covered by the General Data Protection Regulation. If this service is used in the two regions above, the collection and handling of relevant personal information will be subject to a separate privacy policy.

Note: By consenting to this Privacy Policy, you give us permission to use your data as described herein. Your consent is voluntary. However, if you do not grant consent, we will not be able to provide services to you; in this case, you cannot use certain LG Digital Connect website or mobile services. You may retrieve the terms of your consent at any time in the LG Service and may revoke your consent at any time by sending a message to: informationdisplay@lge.com

LG Digital Connect Privacy Policy

This Privacy Policy describes how LGE gains access to and uses your personal information in the context of [LG Digital Connect]. Please read it carefully before agree to this privacy policy.

1. Introduction

LG Electronics Inc. and its family of companies (together, "LGE" or "we") is committed to protecting the information of those individuals who use the [LG Digital Connect]. This Privacy Policy sets out how we collect, use, and share information that we obtain as a result of your use of the [LG Digital Connect]and, in particular, sets out:

• • What information LGE may obtain from you and your mobile device as a result of your use of [LG Digital Connect];
• • How LGE uses the information that it obtains;
• • When LGE shares information with others;
• • When and why LGE may need to transfer your personal information outside of Europe; and
• • How you may control LGE's use and sharing of your information.

LG Digital Connect may provide access to links to other services owned and operated by third parties including operating system providers and other contents and application providers. These third party services are outside the scope of this Privacy Policy and have their own policies that apply to the collection, use and sharing of information in connection with their services. We encourage you to read those policies. LGE is not responsible or liable for the privacy practices of such third parties.

2. What Information does LGE Obtain?

We collect from you certain information in connection with [LG Digital Connect], including:

• • Information you provide directly to us; Information we obtain from your use of the LG Digital Connect.

  
  

  The information that we may receive when you use your [LG Digital Connect]include both, the information that can be used to identify a person ("Personally Identifiable Information"), and the information that does not, on its own, permit direct association with any specific individual ("Non-Personally Identifiable information").

  
  

• • Customer Records. When you register with the contact us form, you will be asked and prompted to enter certain information, such as your name, location (region and country), work email, company name, and job position.

  
  

• • Communication Records. When you communicate with online chat, we will process these communications and other information required to respond to your queries and satisfy your requests.

  
  

• • Cookie. A cookie is a small text file that may be used to collect information about your activity on the Services. For example, when someone visits a page within the Services, a cookie is placed on the user’s machine (if the user accepts cookies) or is read if the user has visited the Services previously. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser, but if you do, you may not be able to utilize certain features of the Service to their full potential. Some of the cookies we use may be flash cookies or Adobe cookies. Depending on your browser, these cookies may not be deleted. Please check your browser to determine where these types of cookies are stored and how they may be deleted.

  
  

• • Inferences. We may use third-party analytics services, such as Google Analytics. The information we obtain may be disclosed to or collected directly by these providers and other relevant third parties who use the information, for example, to evaluate use of the Service and to help administer the LG Digital Connect. To learn more about Google Analytics, please visit “How Google uses data when you use our partners' sites or apps,” (located at https://www.google.com/policies/privacy/partners/), “Safeguarding your Data” (located at https://support.google.com/analytics/answer/6004245#zippy=) and “Google Analytics Opt-out Browser Add-on” (located at https://tools.google.com/dlpage/gaoptout).

  
  
• Chatbot

  • Chatbot Service Collection Items

  - Chat identifier, user identifier, user question content, chatbot response content, question/response time, satisfaction with response

3. How will LGE Use the Information It Obtains?

We use your information that is collected through the [LG Digital Connect] primarily for the following purposes:

• • To deliver or provide product or solution information
• • To contact you in response to product or solution’s purchase inquiries
• • To deliver marketing activities and promotions that we created
• • To deliver services;
• • To alert you to special offers, updated information and other new products or services from other subsidiaries, or other third parties, or to forward promotional materials to you;
• • To complete a transaction or service requested by you;
• • To fulfill the terms of a promotion;
• • To ensure the Sites are relevant to your needs;
• • To help us create and publish content most relevant to you;
• • To notify you about a material change to this privacy policy or the Terms of Use Agreement, if necessary;
• • To allow you access to limited-entry areas of the Sites;
• • To contact you in response to sign up forms such as Contact Us or other inquiry.
• • To analyze, review, and improve the products or service we offer; and
• • To understand how customers are using the Sites.
• • To provide you with a user-friendly navigation experience;

4. Information Sharing with Third Parties

We generally do not share with third parties the information we receive as a result of you using the Service. Nevertheless, we may share your information, including personal information, with third parties in the following circumstances:

• • Affiliates and Subsidiaries: LGE may share personal information and non-personal information with other entities within our corporate umbrella (e.g., with our corporate parent, subsidiaries, and other affiliates) for purposes consistent with this Privacy Policy.

  
  

• • Third Party Service Providers. We may share your Personally Identifiable Information and Non-Personally Identifiable Information with third party service providers that provide services on our behalf or help us operate the Services;

  
  

• While we generally do not share the information with additional third parties, please note that in the following specific circumstances, we may further share the information with the following entities;

  
  

  • Other Parties When Required by Law. As required by court order or other government or law enforcement authorities in order to comply with legal process or law;

  
  

• • Other Parties in Connection with Corporate Transactions. In connection with a corporate event, such as a merger or sale of all or part of LGE’s business (including that of a division or subsidiary), where LGE may need to disclose information to a potential buyer and its professional advisers;

  
  

• • Other Parties When it is Necessary to Protect Our Services. In order to protect and defend our rights and property, including by way of legal proceedings;

  
  

• • Other Parties When it is to Protect Any of Our Users’ Personal Safety or Property. In order to protect the personal safety or property of our users or the public.

  
  

LGE will take commercially reasonable steps in order to ensure any such third parties treat your personal information securely.